TutorMing Career Opportunities
Within the last 5 years, what role did the following play in your job:
Business to business - education sector (B2B) marketing
Within the last 5 years, what role did the following play in your job:
working with online (e.g. organic, affiliate, paid search) channels
Do you have Mandarin Chinese language skills and/or a good understanding of Chinese culture?
Within the last 5 years, what role did the following play in your job:
Business to Consumer (B2C) marketing
Please note that this position is no longer available.
If you would like to be considered for similar opportunities now or in the future, feel free to apply and/or set up a notifier for yourself.
Director, Marketing and Brand Strategy
TX - Dallas
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Build a marketing team and brand strategy from the ground up in this impact role introducing an exciting Chinese language learning platform to America.

This is your opportunity to leverage your strong marketing, brand strategy and entrepreneurial skills to join a unique startup that is bringing an exciting Mandarin Chinese language learning platform to America. We're not your typical startup -- after all, we have strong support from our parent company, iTutorGroup, one of the billion dollar multinational corporations on Fortune's Unicorn List (#166) -- because we offer a "best of both worlds" atmosphere: the excitement of a startup combined with the strong resources and solid foundation of an established corporation. You will have the opportunity to spotlight your talent, share your innovative ideas and build something you can be proud of as you grow the marketing function and team. Relocation assistance is available to the right candidate.

As Director, Marketing and Brand Strategy, you will serve as a fully dedicated business leader, shaping the future of online language learning products via a robust marketing strategy, heightened brand awareness and partnership with Business Development and other internal and external stakeholders. Whether focusing on the consumer products (e.g. curriculum, teaching material, webinar, online tutoring) or  business products vertical, (corporate training, distributor, franchise, school alliance), you will drive the complete marketing cycle as you lead every facet of the product's journey. Quick question for you - click here​

TutorMing is an online service for learning Mandarin Chinese, founded in 2008 to meet the demand of Chinese learners everywhere. We teach live on the internet with our certified Chinese consultants, allowing clients to learn anytime and anywhere. With strong success in other markets, TutorMing is ready to take our world-class online Chinese learning solution to the general public in the U.S. 

Note: Clicking the link above will navigate you away from this page. Please be sure to return to submit your application.

The Requirements

The ideal candidate for this role will have a passion for building a marketing organization and the energy and drive to thrive and excel in a fast-paced, start-up environment. S/he will be a strategic and creative thinker who can see the big picture, but who is also willing take a tactical approach to the role in the first years as the Marketing team is being developed.
 
To be a good fit for the Director, Marketing & Brand Strategy opportunity, you will have:
  • 7+ years of strategic marketing and brand management experience, including:
    • Experience with eCommerce, an online service, or similar; knowledge and experience in the education market, ideally online education, is a strong advantage  
    • Significant experience and proven skill using analytics to track, measure and enhance marketing efforts
    • Strong knowledge of online marketing strategies and tools, including product positioning, email marketing, SEO/SEM, and social media  Quick question for you - click here
    • Experience promoting and maintaining a portfolio of well-defined brand(s)
  • 5+ years of leadership experience; the ideal candidate will have previously built/grown a team in a high-growth environment
  • A bachelor's degree in eCommerce, Marketing, Business, Analytics or other relevant field; a master's degree preferred; affinity for technology
  • Strong computer skills including MS Office applications (e.g. Word, Excel, Outlook, PowerPoint) and CRM software
  • Experience working globally, ideally experience with Chinese culture 
  • Ability to travel to California and Taiwan several times per year
  • Bilingual English/Mandarin is a plus  Quick question for you - click here 
In addition, you will have the following core competencies and characteristics:
  • A demonstrated ability to understand the online market, develop unique consumer insights, and translate them into detailed and concrete marketing and brand strategies
  • The ability to oversee both creative and analytical activities
  • Leadership, team building and relationship building skills
  • Outstanding communication skills to work with executive leadership, cross-functional teams in Dallas, TX, Santa Clara, CA and Taiwan, vendors, ad agencies and other stakeholders
  • A passion for our mission of delivering an innovative, cutting-edge educational experience to our clients 
Pictured: TutorMing icon...it's all in the name. The "Tutor" part of our name comes from our parent company, iTutorGroup. iTutorGroup has won multiple awards in the language-learning industry, and we strive to bring the same excellence to all our Chinese learners.The "Ming" part of our name comes from the character "明 (míng)", a symbol of clarity and wisdom in the Chinese language.

The Role

Your Mission
As Director, Marketing and Brand Strategy, you will be an integral member of an emerging leadership team and Marketing and Business Development organization located in Dallas. While we have 80 people working in the U.S., they are primarily in our Santa Clara location. You will join us in Dallas where you will develop a marketing and brand strategy and begin building a Marketing team.
 
Your Role
You will be responsible for directly managing marketing and communications activities that promote, enhance, and protect our brand. Your key objectives will include:
  • Expanding our position in the U.S. by driving broader brand awareness of our products, specifically in verticals including:
    • Online education, K-12 and college level
    • Corporate programs  
    • People who are already learning Chinese  Quick question for you - click here
  • Developing a strategic marketing plan; you will be involved with execution early on, but will outsource campaigns and leverage marketing resources in Taiwan
  • Overseeing search engine optimization, social media marketing, direct mail, and other channels
Specific goals and responsibilities will include:
  • Owning and driving all business metrics and analytics to support global online marketing strategy, from traffic to CPA to ROI
  • Maintaining executive-level global marketing dashboard, including business growth metrics, and driving regular review cadence and action
  • Partnering closely with Business Development team to manage end-to-end funnel commitments
  • Partnering closely with Product Development, Business Development, global teaching resources, R&D and Finance leadership and teams on investment models and planning
  • Managing annual and quarterly planning globally, including budget and headcount processes
  • Coordinating quarterly and weekly executive and sales management deliverables
  • Sharing key marketing impact with broader iTutorGroup Executive Management team
Note: This description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Pictured: Unlike software or prerecorded Chinese lessons, TutorMing offers live consultants who teach in real-time. Your personal Chinese consultant can analyze your progress and provide detailed feedback to improve your learning results.

Why Join TutorMing

Ground-floor Opportunity
As already noted, this is a blank-slate opportunity. You can share your expertise and strong ideas and see them come to fruition. You won't stay to the mold and maintain the status quo, but build the mold, making it better. If you see challenge as opportunity and have the drive and desire to build something tremendous, the role of Director could be your perfect fit. 

Excellent Compensation
In addition to a competitive salary and bonus incentive program, we offer a comprehensive benefits package.

Professional and Career Growth
Because this role is so wide, you're bound to add to your skillset as you take on new and interesting challenges. Prove yourself and demonstrate your talent, and you can grow your career as we expand our U.S. footprint. From here you could move into business development, step up to a V.P. role, or follow another path. Your only limit is your own drive and desire.  

Strong Funding as a Foundation for Success
Unlike most startups, our venture in the U.S. has the financial backing and support needed for success. We're not putting our hat in the ring in the American market for a few years to see if it works; we have a long-term strategy combined with the energy and drive to ensure we'll be here over the long-haul. Don't just take our word for it, read the thoughts of a few of our investors:

Joe Tsai | Executive Vice Chairman of Alibaba Group

"Alibaba believes in supporting entrepreneurs with great vision" said Joe Tsai, Executive Vice Chairman of Alibaba Group." "Just like our founder Jack Ma, a teacher himself who made it a priority to educate our next generation, iTutorGroup redefines the experience of learning and has made education more accessible to more people. We are excited to partner with Dr. Yang and the iTutorGroup team to take their vision to the next level."

J.P. Gan | Managing Partner of Qiming

"iTutorGroup has experienced incredible growth since the last round of funding nearly two years ago. They are the online language learning leader across Asia, and their technology and platform are perfectly positioned to help them expand their lead and further scale, not just in Asia, but in the Americas as well. We look forward to our continued relationship with iTutorGroup, as they become the world's leading online education platform."

Tremendous Opportunity in Education
The Chinese learning market is huge and growing at an incredible speed, particularly in the U.S.A. Currently, approximately 200K out of 55 million K-12 students in the U.S. are learning Chinese. In alliance with government initiatives including STARTALK and 1 Million Strong, TutorMing is actively working to drive growth in America’s language education market and make Chinese the most popular foreign language to learn. You efforts will directly impact that mission.  

Technology-Based Learning
In today's world, education should be innovative. Our online classroom features an integrated whiteboard, instant messaging, quality video and sound - all the benefits of being in a physical classroom. Learners can leverage a laptop or a tablet, and our one-way webcam system allows learners to see their online Chinese tutor, without the tutor seeing them, providing a safe environment where one can feel confident trying the language. We have plenty of innovative features to market. (Pictured above: TutorGlass...the Future of Learning.)

Keys to Success

To be successful in this role, you will develop and implement strategies and tactics across all aspects of marketing and branding. There will be plenty of stimulating work to be done, and our environment is fast-paced. You'll need high energy, a strong work ethic and enthusiasm to meet your goals and responsibilities. We’re pursuing aggressive growth, and you will help us reach our goals through your own aggressive approach and sense of urgency in meeting your goals.

A nimble and entrepreneurial environment necessarily includes some ambiguity, but if you're the person we're looking for, you'll see that as an opportunity rather than a challenge. In fact, those who excel here are willing to challenge assumptions and take calculated risks. If you need a tight structure and an established team to thrive, this role is not for you. However, if you want to build strategy, this is a chance to stretch and deliver in a unique scenario. 

In order to be an outstanding Director, Marketing & Brand Strategy, you will also:
  • Build a team of best-in-class analytical and creative talent
  • Fit in well with our team and establish yourself as a valuable resource both in the U.S. and in Taiwan
  • Find the right balance of traditional, digital, and social media marketing tactics
  • Lead through influence and motivation rather than authority
  • Manage multiple activities and priorities effectively
  • Leverage your interpersonal and communication skills to build relationships across the organization as well as with external partners
Pictured: Learn Mandarin Chinese anytime, anywhere.

About TutorMing

TutorMing is an online service for learning Mandarin Chinese, founded in 2008 to meet the demand of Chinese learners everywhere. We teach live on the internet with our certified Chinese consultants, allowing you to learn anytime and anywhere.

What does "live, anytime, anywhere" mean?

At TutorMing, learners book classes with a real, certified Chinese consultant, who can interact with them and answer their questions in real-time. We will never give students a prerecorded lesson video. TutorMing is also compatible with mobile devices, so students can take our classes on the go and learn anywhere: in the office, at school, abroad, at home...

What makes us different?

People often say that the best way to learn a language quickly is to go to a country that speaks it and immerse yourself in it. Unfortunately, many people do not have the resources or time to travel to China. Our top-rated course materials and Chinese immersion-style classes help students achieve fluency quickly and efficiently in the comfort of their own home.

We understand that many language-learners lead busy lives. At TutorMing, learners can set their own learning schedule through online reservations with our professional teachers in our virtual classrooms. Our patented Dynamic Course Generation System (DCGS) matches lesson plans to each learner‘s specific requirements such as abilities, interests and professional background. Learners no longer need to be force-fed traditional teaching materials that have no relevance to their life!

We maximize learning potential through active participation and interaction with native-Chinese consultants in a small class setting. Class sizes range from one to three students, so learners can get the individualized attention needed for Chinese language learning.

TutorMing is proud to be a member of the iTutorGroup family of businesses.

iTutorGroup, founded in 2004, is a premier online education platform, and one of the largest English language online learning institutions in the world.

iTutorGroup created the first commercially available synchronous learning portal in the world and developed six prominent service businesses including TutorABC, TutorABC Jr., vipabc, vipabc junior, VLiveShow and TutorMing. To date iTutorGroup has conducted over 10 million sessions in 135 countries. Its success is based on a database of user data collected over the last 10 years, coupled with analytical algorithms and predictive capabilities to optimize the relationship between teacher, student and material in real time. ​

iTutorGroup received $100M funding in 2014 from Alibaba, Temasek, Softbank and Qiming Ventures. iTutorGroup as a whole has 1,500 employees in Shanghai, Taipei, and Silicon Valley. Yao Ming, former NBA basketball player, is its brand ambassador. We received an additional $200M in funding in 2015 from investors led by Goldman Sach, GIC, and Russia-China Investment Fund. Hence, in total $300 million in 2014 and 2015. 

Build a marketing team and brand strategy from the ground up in this impact role introducing an exciting Chinese language learning platform to America.

This is your opportunity to leverage your strong marketing, brand strategy and entrepreneurial skills to join a unique startup that is bringing an exciting Mandarin Chinese language learning platform to America. We're not your typical startup -- after all, we have strong support from our parent company, iTutorGroup, one of the billion dollar multinational corporations on Fortune's Unicorn List (#166) -- because we offer a "best of both worlds" atmosphere: the excitement of a startup combined with the strong resources and solid foundation of an established corporation. You will have the opportunity to spotlight your talent, share your innovative ideas and build something you can be proud of as you grow the marketing function and team. Relocation assistance is available to the right candidate.

As Director, Marketing and Brand Strategy, you will serve as a fully dedicated business leader, shaping the future of online language learning products via a robust marketing strategy, heightened brand awareness and partnership with Business Development and other internal and external stakeholders. Whether focusing on the consumer products (e.g. curriculum, teaching material, webinar, online tutoring) or  business products vertical, (corporate training, distributor, franchise, school alliance), you will drive the complete marketing cycle as you lead every facet of the product's journey. Quick question for you - click here​

TutorMing is an online service for learning Mandarin Chinese, founded in 2008 to meet the demand of Chinese learners everywhere. We teach live on the internet with our certified Chinese consultants, allowing clients to learn anytime and anywhere. With strong success in other markets, TutorMing is ready to take our world-class online Chinese learning solution to the general public in the U.S. 

Note: Clicking the link above will navigate you away from this page. Please be sure to return to submit your application.

The Requirements

The ideal candidate for this role will have a passion for building a marketing organization and the energy and drive to thrive and excel in a fast-paced, start-up environment. S/he will be a strategic and creative thinker who can see the big picture, but who is also willing take a tactical approach to the role in the first years as the Marketing team is being developed.
 
To be a good fit for the Director, Marketing & Brand Strategy opportunity, you will have:
  • 7+ years of strategic marketing and brand management experience, including:
    • Experience with eCommerce, an online service, or similar; knowledge and experience in the education market, ideally online education, is a strong advantage  
    • Significant experience and proven skill using analytics to track, measure and enhance marketing efforts
    • Strong knowledge of online marketing strategies and tools, including product positioning, email marketing, SEO/SEM, and social media  Quick question for you - click here
    • Experience promoting and maintaining a portfolio of well-defined brand(s)
  • 5+ years of leadership experience; the ideal candidate will have previously built/grown a team in a high-growth environment
  • A bachelor's degree in eCommerce, Marketing, Business, Analytics or other relevant field; a master's degree preferred; affinity for technology
  • Strong computer skills including MS Office applications (e.g. Word, Excel, Outlook, PowerPoint) and CRM software
  • Experience working globally, ideally experience with Chinese culture 
  • Ability to travel to California and Taiwan several times per year
  • Bilingual English/Mandarin is a plus  Quick question for you - click here 
In addition, you will have the following core competencies and characteristics:
  • A demonstrated ability to understand the online market, develop unique consumer insights, and translate them into detailed and concrete marketing and brand strategies
  • The ability to oversee both creative and analytical activities
  • Leadership, team building and relationship building skills
  • Outstanding communication skills to work with executive leadership, cross-functional teams in Dallas, TX, Santa Clara, CA and Taiwan, vendors, ad agencies and other stakeholders
  • A passion for our mission of delivering an innovative, cutting-edge educational experience to our clients 
Pictured: TutorMing icon...it's all in the name. The "Tutor" part of our name comes from our parent company, iTutorGroup. iTutorGroup has won multiple awards in the language-learning industry, and we strive to bring the same excellence to all our Chinese learners.The "Ming" part of our name comes from the character "明 (míng)", a symbol of clarity and wisdom in the Chinese language.

The Role

Your Mission
As Director, Marketing and Brand Strategy, you will be an integral member of an emerging leadership team and Marketing and Business Development organization located in Dallas. While we have 80 people working in the U.S., they are primarily in our Santa Clara location. You will join us in Dallas where you will develop a marketing and brand strategy and begin building a Marketing team.
 
Your Role
You will be responsible for directly managing marketing and communications activities that promote, enhance, and protect our brand. Your key objectives will include:
  • Expanding our position in the U.S. by driving broader brand awareness of our products, specifically in verticals including:
    • Online education, K-12 and college level
    • Corporate programs  
    • People who are already learning Chinese  Quick question for you - click here
  • Developing a strategic marketing plan; you will be involved with execution early on, but will outsource campaigns and leverage marketing resources in Taiwan
  • Overseeing search engine optimization, social media marketing, direct mail, and other channels
Specific goals and responsibilities will include:
  • Owning and driving all business metrics and analytics to support global online marketing strategy, from traffic to CPA to ROI
  • Maintaining executive-level global marketing dashboard, including business growth metrics, and driving regular review cadence and action
  • Partnering closely with Business Development team to manage end-to-end funnel commitments
  • Partnering closely with Product Development, Business Development, global teaching resources, R&D and Finance leadership and teams on investment models and planning
  • Managing annual and quarterly planning globally, including budget and headcount processes
  • Coordinating quarterly and weekly executive and sales management deliverables
  • Sharing key marketing impact with broader iTutorGroup Executive Management team
Note: This description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Pictured: Unlike software or prerecorded Chinese lessons, TutorMing offers live consultants who teach in real-time. Your personal Chinese consultant can analyze your progress and provide detailed feedback to improve your learning results.

Why Join TutorMing

Ground-floor Opportunity
As already noted, this is a blank-slate opportunity. You can share your expertise and strong ideas and see them come to fruition. You won't stay to the mold and maintain the status quo, but build the mold, making it better. If you see challenge as opportunity and have the drive and desire to build something tremendous, the role of Director could be your perfect fit. 

Excellent Compensation
In addition to a competitive salary and bonus incentive program, we offer a comprehensive benefits package.

Professional and Career Growth
Because this role is so wide, you're bound to add to your skillset as you take on new and interesting challenges. Prove yourself and demonstrate your talent, and you can grow your career as we expand our U.S. footprint. From here you could move into business development, step up to a V.P. role, or follow another path. Your only limit is your own drive and desire.  

Strong Funding as a Foundation for Success
Unlike most startups, our venture in the U.S. has the financial backing and support needed for success. We're not putting our hat in the ring in the American market for a few years to see if it works; we have a long-term strategy combined with the energy and drive to ensure we'll be here over the long-haul. Don't just take our word for it, read the thoughts of a few of our investors:

Joe Tsai | Executive Vice Chairman of Alibaba Group

"Alibaba believes in supporting entrepreneurs with great vision" said Joe Tsai, Executive Vice Chairman of Alibaba Group." "Just like our founder Jack Ma, a teacher himself who made it a priority to educate our next generation, iTutorGroup redefines the experience of learning and has made education more accessible to more people. We are excited to partner with Dr. Yang and the iTutorGroup team to take their vision to the next level."

J.P. Gan | Managing Partner of Qiming

"iTutorGroup has experienced incredible growth since the last round of funding nearly two years ago. They are the online language learning leader across Asia, and their technology and platform are perfectly positioned to help them expand their lead and further scale, not just in Asia, but in the Americas as well. We look forward to our continued relationship with iTutorGroup, as they become the world's leading online education platform."

Tremendous Opportunity in Education
The Chinese learning market is huge and growing at an incredible speed, particularly in the U.S.A. Currently, approximately 200K out of 55 million K-12 students in the U.S. are learning Chinese. In alliance with government initiatives including STARTALK and 1 Million Strong, TutorMing is actively working to drive growth in America’s language education market and make Chinese the most popular foreign language to learn. You efforts will directly impact that mission.  

Technology-Based Learning
In today's world, education should be innovative. Our online classroom features an integrated whiteboard, instant messaging, quality video and sound - all the benefits of being in a physical classroom. Learners can leverage a laptop or a tablet, and our one-way webcam system allows learners to see their online Chinese tutor, without the tutor seeing them, providing a safe environment where one can feel confident trying the language. We have plenty of innovative features to market. (Pictured above: TutorGlass...the Future of Learning.)

Keys to Success

To be successful in this role, you will develop and implement strategies and tactics across all aspects of marketing and branding. There will be plenty of stimulating work to be done, and our environment is fast-paced. You'll need high energy, a strong work ethic and enthusiasm to meet your goals and responsibilities. We’re pursuing aggressive growth, and you will help us reach our goals through your own aggressive approach and sense of urgency in meeting your goals.

A nimble and entrepreneurial environment necessarily includes some ambiguity, but if you're the person we're looking for, you'll see that as an opportunity rather than a challenge. In fact, those who excel here are willing to challenge assumptions and take calculated risks. If you need a tight structure and an established team to thrive, this role is not for you. However, if you want to build strategy, this is a chance to stretch and deliver in a unique scenario. 

In order to be an outstanding Director, Marketing & Brand Strategy, you will also:
  • Build a team of best-in-class analytical and creative talent
  • Fit in well with our team and establish yourself as a valuable resource both in the U.S. and in Taiwan
  • Find the right balance of traditional, digital, and social media marketing tactics
  • Lead through influence and motivation rather than authority
  • Manage multiple activities and priorities effectively
  • Leverage your interpersonal and communication skills to build relationships across the organization as well as with external partners
Pictured: Learn Mandarin Chinese anytime, anywhere.

About TutorMing

TutorMing is an online service for learning Mandarin Chinese, founded in 2008 to meet the demand of Chinese learners everywhere. We teach live on the internet with our certified Chinese consultants, allowing you to learn anytime and anywhere.

What does "live, anytime, anywhere" mean?

At TutorMing, learners book classes with a real, certified Chinese consultant, who can interact with them and answer their questions in real-time. We will never give students a prerecorded lesson video. TutorMing is also compatible with mobile devices, so students can take our classes on the go and learn anywhere: in the office, at school, abroad, at home...

What makes us different?

People often say that the best way to learn a language quickly is to go to a country that speaks it and immerse yourself in it. Unfortunately, many people do not have the resources or time to travel to China. Our top-rated course materials and Chinese immersion-style classes help students achieve fluency quickly and efficiently in the comfort of their own home.

We understand that many language-learners lead busy lives. At TutorMing, learners can set their own learning schedule through online reservations with our professional teachers in our virtual classrooms. Our patented Dynamic Course Generation System (DCGS) matches lesson plans to each learner‘s specific requirements such as abilities, interests and professional background. Learners no longer need to be force-fed traditional teaching materials that have no relevance to their life!

We maximize learning potential through active participation and interaction with native-Chinese consultants in a small class setting. Class sizes range from one to three students, so learners can get the individualized attention needed for Chinese language learning.

TutorMing is proud to be a member of the iTutorGroup family of businesses.

iTutorGroup, founded in 2004, is a premier online education platform, and one of the largest English language online learning institutions in the world.

iTutorGroup created the first commercially available synchronous learning portal in the world and developed six prominent service businesses including TutorABC, TutorABC Jr., vipabc, vipabc junior, VLiveShow and TutorMing. To date iTutorGroup has conducted over 10 million sessions in 135 countries. Its success is based on a database of user data collected over the last 10 years, coupled with analytical algorithms and predictive capabilities to optimize the relationship between teacher, student and material in real time. ​

iTutorGroup received $100M funding in 2014 from Alibaba, Temasek, Softbank and Qiming Ventures. iTutorGroup as a whole has 1,500 employees in Shanghai, Taipei, and Silicon Valley. Yao Ming, former NBA basketball player, is its brand ambassador. We received an additional $200M in funding in 2015 from investors led by Goldman Sach, GIC, and Russia-China Investment Fund. Hence, in total $300 million in 2014 and 2015. 
TutorMing is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
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